We are trying hard to stay ahead of the trends, which admittedly is probably keeping us just with the trends, and in some cases slightly behind the trends but miles ahead of the competition. What I am trying to say is that the advancements in the use of visuals in advertising and entertainment are so rapid it is next to impossible to keep up unless you are ahead of it and inventing the new ways of seeing. However in the interests of being as close to the technology as we can be, we work hard to continue trying new media and applying our award-winning style to whatever technology emerges. We believe this is keeping us ahead of our competition. If we can’t predict or invent where the next visual trend is coming from, at least we can immediately embrace the new trends and work within it’s constraints and opportunities.
iPads and other tablet technologies have opened a multitude of doors to visual professionals. One of them is the simple application of HD video where still images used to reign. Combining the two makes for a very interesting visual solution to creating imagery that first captures the eye, and then satisfies it with the image morphing into video.
Here’s what I mean: